Vol 3 No 1 (2024): September: Economics, Management and Business Technology

Articles

• Evaluating Financial Performance of Investment Companies Using the Treynor-Black Method: An Analysis of Risk-Adjusted Returns and Portfolio Optimization

  Abdul Manap, Glorya Glorya, Rievay Rievay, Septina Gabriela, Yumia Ancella Zahra

  33-40

  • pdf (English)

• The Effect of Service Quality, Price Perception, And Brand Image on Customer Loyalty Through Customer Satisfaction of Grab Transportation in Bekasi City

  Agus Harry Sujarwan, Teddy Oswari

  19-24

  • pdf (English)

• Analyzing the Impact of Packaging Design on Consumer Purchasing Decisions in the Cosmetics Industry

  Joni Wilson Sitopu, Adhy Firdaus

  1-8

  • pdf (English)

• Financial Performance Evaluation in Property Companies Using the DuPont Method: Insights and Implications

  Abdul Manap, Patrice Vincia, Yogi Alfadrus, Nayyara Muthi

  25-32

  • pdf (English)

• Enhancing Brand Awareness through Content Marketing Strategy Analysis in the Digital Landscape

  Harlen Silalahi, Saut Guna

  9-18

  • pdf (English)