Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology

View Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology

The JEMBUT is a semiannual journal, published in March and September hosted by the Business Business School under the coordination of The IHSA Institute. Our journal focus and scope is publishing multidiscipline research in Economics, Management and Business technology.

DOI: https://doi.org/10.35335/jembut.v3i1
Published: 2024-06-26

Articles

  • Financial Performance Evaluation in Property Companies Using the DuPont Method: Insights and Implications

    Abdul Manap, Patrice Vincia, Yogi Alfadrus, Nayyara Muthi
    25-32
    DOI: https://doi.org/10.35335/jembut.v3i1.243

  • Enhancing Brand Awareness through Content Marketing Strategy Analysis in the Digital Landscape

    Harlen Silalahi, Saut Guna
    9-18
    DOI: https://doi.org/10.35335/jembut.v3i1.222

  • Evaluating Financial Performance of Investment Companies Using the Treynor-Black Method: An Analysis of Risk-Adjusted Returns and Portfolio Optimization

    Abdul Manap, Glorya Glorya, Rievay Rievay, Septina Gabriela, Yumia Ancella Zahra
    33-40
    DOI: https://doi.org/10.35335/jembut.v3i1.244

  • The Effect of Service Quality, Price Perception, And Brand Image on Customer Loyalty Through Customer Satisfaction of Grab Transportation in Bekasi City

    Agus Harry Sujarwan, Teddy Oswari
    19-24
    DOI: https://doi.org/10.35335/jembut.v3i1.232

  • Analyzing the Impact of Packaging Design on Consumer Purchasing Decisions in the Cosmetics Industry

    Joni Wilson Sitopu, Adhy Firdaus
    1-8
    DOI: https://doi.org/10.35335/jembut.v3i1.220